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hype
hype /ˈhaɪp/
noun
-
Blatant or sensational promotion
(
hoopla
[Informal] , hype
, plug
, ballyhoo
[Informal] )
blatant or sensational promotion
verb
-
Publicize in an exaggerated and often misleading manner
(
hype
)
publicize in an exaggerated and often misleading manner