leader leader /ˈliːdɝ/

noun

1. () A person who rules, guides or inspires others  ( leader )
   a person who rules, guides or inspires others
     The charismatic leader inspired her team to achieve remarkable success.
   The charismatic leader inspired her team to achieve remarkable success.
   
2. A featured article of merchandise sold at a loss in order to draw customers  ( drawing card , leader , loss leader )
   a featured article of merchandise sold at a loss in order to draw customers