<p><SPAN name="link2HCH0004" id="link2HCH0004"></SPAN></p>
<h2> CHAPTER IV </h2>
<p>IT was a morning of artistic creation. Fifteen minutes after the purple
prose of Babbitt's form-letter, Chester Kirby Laylock, the resident
salesman at Glen Oriole, came in to report a sale and submit an
advertisement. Babbitt disapproved of Laylock, who sang in choirs and was
merry at home over games of Hearts and Old Maid. He had a tenor voice,
wavy chestnut hair, and a mustache like a camel's-hair brush. Babbitt
considered it excusable in a family-man to growl, "Seen this new picture
of the kid—husky little devil, eh?" but Laylock's domestic
confidences were as bubbling as a girl's.</p>
<p>"Say, I think I got a peach of an ad for the Glen, Mr. Babbitt.<br/>
Why don't we try something in poetry? Honest, it'd have wonderful<br/>
pulling-power. Listen:<br/>
<br/>
'Mid pleasures and palaces,<br/>
Wherever you may roam,<br/>
You just provide the little bride<br/>
And we'll provide the home.<br/></p>
<p>Do you get it? See—like 'Home Sweet Home.' Don't you—"</p>
<p>"Yes, yes, yes, hell yes, of course I get it. But—Oh, I think we'd
better use something more dignified and forceful, like 'We lead, others
follow,' or 'Eventually, why not now?' Course I believe in using poetry
and humor and all that junk when it turns the trick, but with a high-class
restricted development like the Glen we better stick to the more dignified
approach, see how I mean? Well, I guess that's all, this morning, Chet."</p>
<p>II</p>
<p>By a tragedy familiar to the world of art, the April enthusiasm of Chet
Laylock served only to stimulate the talent of the older craftsman, George
F. Babbitt. He grumbled to Stanley Graff, "That tan-colored voice of
Chet's gets on my nerves," yet he was aroused and in one swoop he wrote:</p>
<p>DO YOU RESPECT YOUR LOVED ONES?</p>
<p>When the last sad rites of bereavement are over, do you know for certain
that you have done your best for the Departed? You haven't unless they lie
in the Cemetery Beautiful,</p>
<p>LINDEN LANE</p>
<p>the only strictly up-to-date burial place in or near Zenith, where
exquisitely gardened plots look from daisy-dotted hill-slopes across the
smiling fields of Dorchester.</p>
<p>Sole agents<br/>
BABBITT-THOMPSON REALTY COMPANY<br/>
Reeves Building<br/></p>
<p>He rejoiced, "I guess that'll show Chan Mott and his weedy old Wildwood
Cemetery something about modern merchandizing!"</p>
<p>III</p>
<p>He sent Mat Penniman to the recorder's office to dig out the names of the
owners of houses which were displaying For Rent signs of other brokers; he
talked to a man who desired to lease a store-building for a pool-room; he
ran over the list of home-leases which were about to expire; he sent
Thomas Bywaters, a street-car conductor who played at real estate in spare
time, to call on side-street "prospects" who were unworthy the strategies
of Stanley Graff. But he had spent his credulous excitement of creation,
and these routine details annoyed him. One moment of heroism he had, in
discovering a new way of stopping smoking.</p>
<p>He stopped smoking at least once a month. He went through with it like the
solid citizen he was: admitted the evils of tobacco, courageously made
resolves, laid out plans to check the vice, tapered off his allowance of
cigars, and expounded the pleasures of virtuousness to every one he met.
He did everything, in fact, except stop smoking.</p>
<p>Two months before, by ruling out a schedule, noting down the hour and
minute of each smoke, and ecstatically increasing the intervals between
smokes, he had brought himself down to three cigars a day. Then he had
lost the schedule.</p>
<p>A week ago he had invented a system of leaving his cigar-case and
cigarette-box in an unused drawer at the bottom of the
correspondence-file, in the outer office. "I'll just naturally be ashamed
to go poking in there all day long, making a fool of myself before my own
employees!" he reasoned. By the end of three days he was trained to leave
his desk, walk to the file, take out and light a cigar, without knowing
that he was doing it.</p>
<p>This morning it was revealed to him that it had been too easy to open the
file. Lock it, that was the thing! Inspired, he rushed out and locked up
his cigars, his cigarettes, and even his box of safety matches; and the
key to the file drawer he hid in his desk. But the crusading passion of it
made him so tobacco-hungry that he immediately recovered the key, walked
with forbidding dignity to the file, took out a cigar and a match—"but
only one match; if ole cigar goes out, it'll by golly have to stay out!"
Later, when the cigar did go out, he took one more match from the file,
and when a buyer and a seller came in for a conference at eleven-thirty,
naturally he had to offer them cigars. His conscience protested, "Why,
you're smoking with them!" but he bullied it, "Oh, shut up! I'm busy now.
Of course by-and-by—" There was no by-and-by, yet his belief that he
had crushed the unclean habit made him feel noble and very happy. When he
called up Paul Riesling he was, in his moral splendor, unusually eager.</p>
<p>He was fonder of Paul Riesling than of any one on earth except himself and
his daughter Tinka. They had been classmates, roommates, in the State
University, but always he thought of Paul Riesling, with his dark
slimness, his precisely parted hair, his nose-glasses, his hesitant
speech, his moodiness, his love of music, as a younger brother, to be
petted and protected. Paul had gone into his father's business, after
graduation; he was now a wholesaler and small manufacturer of
prepared-paper roofing. But Babbitt strenuously believed and lengthily
announced to the world of Good Fellows that Paul could have been a great
violinist or painter or writer. "Why say, the letters that boy sent me on
his trip to the Canadian Rockies, they just absolutely make you see the
place as if you were standing there. Believe me, he could have given any
of these bloomin' authors a whale of a run for their money!"</p>
<p>Yet on the telephone they said only:</p>
<p>"South 343. No, no, no! I said SOUTH—South 343. Say, operator, what
the dickens is the trouble? Can't you get me South 343? Why certainly
they'll answer. Oh, Hello, 343? Wanta speak Mist' Riesling, Mist' Babbitt
talking. . . 'Lo, Paul?"</p>
<p>"Yuh."</p>
<p>"'S George speaking."</p>
<p>"Yuh."</p>
<p>"How's old socks?"</p>
<p>"Fair to middlin'. How 're you?"</p>
<p>"Fine, Paulibus. Well, what do you know?"</p>
<p>"Oh, nothing much."</p>
<p>"Where you been keepin' yourself?"</p>
<p>"Oh, just stickin' round. What's up, Georgie?"</p>
<p>"How 'bout lil lunch 's noon?"</p>
<p>"Be all right with me, I guess. Club?'</p>
<p>"Yuh. Meet you there twelve-thirty."</p>
<p>"A' right. Twelve-thirty. S' long, Georgie."</p>
<p>IV</p>
<p>His morning was not sharply marked into divisions. Interwoven with
correspondence and advertisement-writing were a thousand nervous details:
calls from clerks who were incessantly and hopefully seeking five
furnished rooms and bath at sixty dollars a month; advice to Mat Penniman
on getting money out of tenants who had no money.</p>
<p>Babbitt's virtues as a real-estate broker—as the servant of society
in the department of finding homes for families and shops for distributors
of food—were steadiness and diligence. He was conventionally honest,
he kept his records of buyers and sellers complete, he had experience with
leases and titles and an excellent memory for prices. His shoulders were
broad enough, his voice deep enough, his relish of hearty humor strong
enough, to establish him as one of the ruling caste of Good Fellows. Yet
his eventual importance to mankind was perhaps lessened by his large and
complacent ignorance of all architecture save the types of houses turned
out by speculative builders; all landscape gardening save the use of
curving roads, grass, and six ordinary shrubs; and all the commonest
axioms of economics. He serenely believed that the one purpose of the
real-estate business was to make money for George F. Babbitt. True, it was
a good advertisement at Boosters' Club lunches, and all the varieties of
Annual Banquets to which Good Fellows were invited, to speak sonorously of
Unselfish Public Service, the Broker's Obligation to Keep Inviolate the
Trust of His Clients, and a thing called Ethics, whose nature was
confusing but if you had it you were a High-class Realtor and if you
hadn't you were a shyster, a piker, and a fly-by-night. These virtues
awakened Confidence, and enabled you to handle Bigger Propositions. But
they didn't imply that you were to be impractical and refuse to take twice
the value of a house if a buyer was such an idiot that he didn't jew you
down on the asking-price.</p>
<p>Babbitt spoke well—and often—at these orgies of commercial
righteousness about the "realtor's function as a seer of the future
development of the community, and as a prophetic engineer clearing the
pathway for inevitable changes"—which meant that a real-estate
broker could make money by guessing which way the town would grow. This
guessing he called Vision.</p>
<p>In an address at the Boosters' Club he had admitted, "It is at once the
duty and the privilege of the realtor to know everything about his own
city and its environs. Where a surgeon is a specialist on every vein and
mysterious cell of the human body, and the engineer upon electricity in
all its phases, or every bolt of some great bridge majestically arching
o'er a mighty flood, the realtor must know his city, inch by inch, and all
its faults and virtues."</p>
<p>Though he did know the market-price, inch by inch, of certain districts of
Zenith, he did not know whether the police force was too large or too
small, or whether it was in alliance with gambling and prostitution. He
knew the means of fire-proofing buildings and the relation of
insurance-rates to fire-proofing, but he did not know how many firemen
there were in the city, how they were trained and paid, or how complete
their apparatus. He sang eloquently the advantages of proximity of
school-buildings to rentable homes, but he did not know—he did not
know that it was worth while to know—whether the city schoolrooms
were properly heated, lighted, ventilated, furnished; he did not know how
the teachers were chosen; and though he chanted "One of the boasts of
Zenith is that we pay our teachers adequately," that was because he had
read the statement in the Advocate-Times. Himself, he could not have given
the average salary of teachers in Zenith or anywhere else.</p>
<p>He had heard it said that "conditions" in the County Jail and the Zenith
City Prison were not very "scientific;" he had, with indignation at the
criticism of Zenith, skimmed through a report in which the notorious
pessimist Seneca Doane, the radical lawyer, asserted that to throw boys
and young girls into a bull-pen crammed with men suffering from syphilis,
delirium tremens, and insanity was not the perfect way of educating them.
He had controverted the report by growling, "Folks that think a jail ought
to be a bloomin' Hotel Thornleigh make me sick. If people don't like a
jail, let 'em behave 'emselves and keep out of it. Besides, these reform
cranks always exaggerate." That was the beginning and quite completely the
end of his investigations into Zenith's charities and corrections; and as
to the "vice districts" he brightly expressed it, "Those are things that
no decent man monkeys with. Besides, smatter fact, I'll tell you
confidentially: it's a protection to our daughters and to decent women to
have a district where tough nuts can raise cain. Keeps 'em away from our
own homes."</p>
<p>As to industrial conditions, however, Babbitt had thought a great deal,
and his opinions may be coordinated as follows:</p>
<p>"A good labor union is of value because it keeps out radical unions, which
would destroy property. No one ought to be forced to belong to a union,
however. All labor agitators who try to force men to join a union should
be hanged. In fact, just between ourselves, there oughtn't to be any
unions allowed at all; and as it's the best way of fighting the unions,
every business man ought to belong to an employers'-association and to the
Chamber of Commerce. In union there is strength. So any selfish hog who
doesn't join the Chamber of Commerce ought to be forced to."</p>
<p>In nothing—as the expert on whose advice families moved to new
neighborhoods to live there for a generation—was Babbitt more
splendidly innocent than in the science of sanitation. He did not know a
malaria-bearing mosquito from a bat; he knew nothing about tests of
drinking water; and in the matters of plumbing and sewage he was as
unlearned as he was voluble. He often referred to the excellence of the
bathrooms in the houses he sold. He was fond of explaining why it was that
no European ever bathed. Some one had told him, when he was twenty-two,
that all cesspools were unhealthy, and he still denounced them. If a
client impertinently wanted him to sell a house which had a cesspool,
Babbitt always spoke about it—before accepting the house and selling
it.</p>
<p>When he laid out the Glen Oriole acreage development, when he ironed
woodland and dipping meadow into a glenless, orioleless, sunburnt flat
prickly with small boards displaying the names of imaginary streets, he
righteously put in a complete sewage-system. It made him feel superior; it
enabled him to sneer privily at the Martin Lumsen development, Avonlea,
which had a cesspool; and it provided a chorus for the full-page
advertisements in which he announced the beauty, convenience, cheapness,
and supererogatory healthfulness of Glen Oriole. The only flaw was that
the Glen Oriole sewers had insufficient outlet, so that waste remained in
them, not very agreeably, while the Avonlea cesspool was a Waring septic
tank.</p>
<p>The whole of the Glen Oriole project was a suggestion that Babbitt, though
he really did hate men recognized as swindlers, was not too unreasonably
honest. Operators and buyers prefer that brokers should not be in
competition with them as operators and buyers themselves, but attend to
their clients' interests only. It was supposed that the Babbitt-Thompson
Company were merely agents for Glen Oriole, serving the real owner, Jake
Offutt, but the fact was that Babbitt and Thompson owned sixty-two per
cent. of the Glen, the president and purchasing agent of the Zenith Street
Traction Company owned twenty-eight per cent., and Jake Offutt (a
gang-politician, a small manufacturer, a tobacco-chewing old farceur who
enjoyed dirty politics, business diplomacy, and cheating at poker) had
only ten per cent., which Babbitt and the Traction officials had given to
him for "fixing" health inspectors and fire inspectors and a member of the
State Transportation Commission.</p>
<p>But Babbitt was virtuous. He advocated, though he did not practise, the
prohibition of alcohol; he praised, though he did not obey, the laws
against motor-speeding; he paid his debts; he contributed to the church,
the Red Cross, and the Y. M. C. A.; he followed the custom of his clan and
cheated only as it was sanctified by precedent; and he never descended to
trickery—though, as he explained to Paul Riesling:</p>
<p>"Course I don't mean to say that every ad I write is literally true or
that I always believe everything I say when I give some buyer a good
strong selling-spiel. You see—you see it's like this: In the first
place, maybe the owner of the property exaggerated when he put it into my
hands, and it certainly isn't my place to go proving my principal a liar!
And then most folks are so darn crooked themselves that they expect a
fellow to do a little lying, so if I was fool enough to never whoop the
ante I'd get the credit for lying anyway! In self-defense I got to toot my
own horn, like a lawyer defending a client—his bounden duty, ain't
it, to bring out the poor dub's good points? Why, the Judge himself would
bawl out a lawyer that didn't, even if they both knew the guy was guilty!
But even so, I don't pad out the truth like Cecil Rountree or Thayer or
the rest of these realtors. Fact, I think a fellow that's willing to
deliberately up and profit by lying ought to be shot!"</p>
<p>Babbitt's value to his clients was rarely better shown than this morning,
in the conference at eleven-thirty between himself, Conrad Lyte, and
Archibald Purdy.</p>
<p>V</p>
<p>Conrad Lyte was a real-estate speculator. He was a nervous speculator.
Before he gambled he consulted bankers, lawyers, architects, contracting
builders, and all of their clerks and stenographers who were willing to be
cornered and give him advice. He was a bold entrepreneur, and he desired
nothing more than complete safety in his investments, freedom from
attention to details, and the thirty or forty per cent. profit which,
according to all authorities, a pioneer deserves for his risks and
foresight. He was a stubby man with a cap-like mass of short gray curls
and clothes which, no matter how well cut, seemed shaggy. Below his eyes
were semicircular hollows, as though silver dollars had been pressed
against them and had left an imprint.</p>
<p>Particularly and always Lyte consulted Babbitt, and trusted in his slow
cautiousness.</p>
<p>Six months ago Babbitt had learned that one Archibald Purdy, a grocer in
the indecisive residential district known as Linton, was talking of
opening a butcher shop beside his grocery. Looking up the ownership of
adjoining parcels of land, Babbitt found that Purdy owned his present shop
but did not own the one available lot adjoining. He advised Conrad Lyte to
purchase this lot, for eleven thousand dollars, though an appraisal on a
basis of rents did not indicate its value as above nine thousand. The
rents, declared Babbitt, were too low; and by waiting they could make
Purdy come to their price. (This was Vision.) He had to bully Lyte into
buying. His first act as agent for Lyte was to increase the rent of the
battered store-building on the lot. The tenant said a number of rude
things, but he paid.</p>
<p>Now, Purdy seemed ready to buy, and his delay was going to cost him ten
thousand extra dollars—the reward paid by the community to Mr.
Conrad Lyte for the virtue of employing a broker who had Vision and who
understood Talking Points, Strategic Values, Key Situations,
Underappraisals, and the Psychology of Salesmanship.</p>
<p>Lyte came to the conference exultantly. He was fond of Babbitt, this
morning, and called him "old hoss." Purdy, the grocer, a long-nosed man
and solemn, seemed to care less for Babbitt and for Vision, but Babbitt
met him at the street door of the office and guided him toward the private
room with affectionate little cries of "This way, Brother Purdy!" He took
from the correspondence-file the entire box of cigars and forced them on
his guests. He pushed their chairs two inches forward and three inches
back, which gave an hospitable note, then leaned back in his desk-chair
and looked plump and jolly. But he spoke to the weakling grocer with
firmness.</p>
<p>"Well, Brother Purdy, we been having some pretty tempting offers from
butchers and a slew of other folks for that lot next to your store, but I
persuaded Brother Lyte that we ought to give you a shot at the property
first. I said to Lyte, 'It'd be a rotten shame,' I said, 'if somebody went
and opened a combination grocery and meat market right next door and
ruined Purdy's nice little business.' Especially—" Babbitt leaned
forward, and his voice was harsh, "—it would be hard luck if one of
these cash-and-carry chain-stores got in there and started cutting prices
below cost till they got rid of competition and forced you to the wall!"</p>
<p>Purdy snatched his thin hands from his pockets, pulled up his trousers,
thrust his hands back into his pockets, tilted in the heavy oak chair, and
tried to look amused, as he struggled:</p>
<p>"Yes, they're bad competition. But I guess you don't realize the Pulling
Power that Personality has in a neighborhood business."</p>
<p>The great Babbitt smiled. "That's so. Just as you feel, old man. We
thought we'd give you first chance. All right then—"</p>
<p>"Now look here!" Purdy wailed. "I know f'r a fact that a piece of property
'bout same size, right near, sold for less 'n eighty-five hundred,
'twa'n't two years ago, and here you fellows are asking me twenty-four
thousand dollars! Why, I'd have to mortgage—I wouldn't mind so much
paying twelve thousand but—Why good God, Mr. Babbitt, you're asking
more 'n twice its value! And threatening to ruin me if I don't take it!"</p>
<p>"Purdy, I don't like your way of talking! I don't like it one little bit!
Supposing Lyte and I were stinking enough to want to ruin any fellow
human, don't you suppose we know it's to our own selfish interest to have
everybody in Zenith prosperous? But all this is beside the point. Tell you
what we'll do: We'll come down to twenty-three thousand-five thousand down
and the rest on mortgage—and if you want to wreck the old shack and
rebuild, I guess I can get Lyte here to loosen up for a building-mortgage
on good liberal terms. Heavens, man, we'd be glad to oblige you! We don't
like these foreign grocery trusts any better 'n you do! But it isn't
reasonable to expect us to sacrifice eleven thousand or more just for
neighborliness, IS it! How about it, Lyte? You willing to come down?"</p>
<p>By warmly taking Purdy's part, Babbitt persuaded the benevolent Mr. Lyte
to reduce his price to twenty-one thousand dollars. At the right moment
Babbitt snatched from a drawer the agreement he had had Miss McGoun type
out a week ago and thrust it into Purdy's hands. He genially shook his
fountain pen to make certain that it was flowing, handed it to Purdy, and
approvingly watched him sign.</p>
<p>The work of the world was being done. Lyte had made something over nine
thousand dollars, Babbitt had made a four-hundred-and-fifty dollar
commission, Purdy had, by the sensitive mechanism of modern finance, been
provided with a business-building, and soon the happy inhabitants of
Linton would have meat lavished upon them at prices only a little higher
than those down-town.</p>
<p>It had been a manly battle, but after it Babbitt drooped. This was the
only really amusing contest he had been planning. There was nothing ahead
save details of leases, appraisals, mortgages.</p>
<p>He muttered, "Makes me sick to think of Lyte carrying off most of the
profit when I did all the work, the old skinflint! And—What else
have I got to do to-day?... Like to take a good long vacation. Motor trip.
Something." He sprang up, rekindled by the thought of lunching with Paul
Riesling.</p>
<div style="break-after:column;"></div><br />