<h2><SPAN name="chapter10" id="chapter10">CHAPTER X</SPAN></h2>
<h3>THE CONSUMPTION OF CACAO</h3>
<div class="blkquot">
The Kernels that come to us from the Coast of <i>Caraqua</i>,
are more oily, and less bitter, than those that come from the
<i>French</i> Islands, and in <i>France</i> and <i>Spain</i> they prefer them
to these latter. But in <i>Germany</i> and in the <i>North</i> (<i>Fides sit
penes autorem</i>) they have a quite opposite Taste. Several
People mix that of <i>Caraqua</i> with that of the Islands, half in
half, and pretend by this Mixture to make the Chocolate
better. I believe in the bottom, the difference of Chocolates
is not considerable, since they are only obliged to increase
or diminish the Proportion of Sugar, according as the
Bitterness of the Kernels require it.</div>
<div class="citation">
<i>The Natural History of Chocolate</i>,
R. Brookes, 1730.</div>
<p>The war has caused such a disturbance that the
statistics for the years of the war are difficult
to obtain. For many years the German publication,
the <i>Gordian</i>, was the most reliable source of
cacao statistics, and so far we have nothing in England
sufficiently comprehensive to replace it, although useful
figures can be obtained from the Board of Trade returns
of imports into Great Britain, from Mr. Theo.
Vasmer's reports which appear from time to time in
<i>The Confectioners' Union</i> and elsewhere, from Mr.
Hamel Smith's collated material in <i>Tropical Life</i>, and
from the reports of important brokers like Messrs.
Woodhouse. In 1919 the <i>Bulletin of the Imperial
Institute</i> gave a very complete <i>résumé</i> of cacao production
as far as the British Empire is concerned.
<SPAN name="page184" id="page184"></SPAN></p>
<h3><i>Great Britain.</i></h3>
<p>Since 1830 the consumption of cacao in the British
Isles has shown a great and continuous increase, and
there is every reason to believe that the consumption
will easily keep pace with the rapidly growing production.
One effect of the war has been to increase the
consumption of cocoa and chocolate. Many thousands
of men who took no interest in "sweets" learned from
the use of their emergency ration that chocolate was a
very convenient and concentrated foodstuff.</p>
<h3>CACAO BEANS CLEARED FOR HOME CONSUMPTION.</h3>
<div class="centre">
<table border="0" cellpadding="4" cellspacing="0" summary="">
<tr>
<td align="left">Year.</td><td> </td>
<td align="right">English<br/>Tons.</td>
</tr>
<tr><td align="left">1830</td><td></td><td align="right">450</td></tr>
<tr><td align="left">1840</td><td></td><td align="right">900</td></tr>
<tr><td align="left">1850</td><td></td><td align="right">1,400</td></tr>
<tr><td align="left">1860</td><td></td><td align="right">1,450</td></tr>
<tr><td align="left">1870</td><td></td><td align="right">3,100</td></tr>
<tr><td align="left">1880</td><td></td><td align="right">4,700</td></tr>
<tr><td align="left">1890</td><td></td><td align="right">9,000</td></tr>
<tr><td align="left">1900</td><td></td><td align="right">16,900</td></tr>
<tr><td align="left">1910</td><td></td><td align="right">24,550</td></tr>
</table></div>
<h3>CACAO BEANS IMPORTED INTO UNITED KINGDOM.</h3>
<div class="centre">
<table border="0" cellpadding="4" cellspacing="0" summary="">
<tr>
<td align="left">Year.</td><td align="center"><i>Total<br/>Imported</i><br/>tons.</td>
<td align="center"><i>Retained in<br/>the country</i><br/>tons.</td>
<td align="center"><i>Home<br/>Consumption</i><br/>tons.</td>
</tr>
<tr>
<td align="left">1912</td><td align="center">33,600</td><td align="center">27,450</td>
<td align="center">24,600</td>
</tr>
<tr>
<td align="left">1913</td><td align="center">35,000</td><td align="center">28,200</td>
<td align="center">23,200</td>
</tr>
<tr>
<td align="left">1914</td><td align="center">41,750</td><td align="center">29,600</td>
<td align="center">24,900</td>
</tr>
<tr>
<td align="left">1915</td><td align="center">81,800</td><td align="center">54,400</td>
<td align="center">40,300</td>
</tr>
<tr>
<td align="left">1916</td><td align="center">88,800</td><td align="center">64,750</td>
<td align="center">29,300</td>
</tr>
<tr>
<td align="left">1917</td><td align="center">57,900</td><td align="center">53,100</td>
<td align="center">41,300</td>
</tr>
</table></div>
<p>The above figures are compiled from the <i>Bulletin
of the Imperial Institute</i> (No. 1, 1919). The total imports
for 1918 were 42,390 tons. This sudden and
marked drop in the amount imported was due to shortage
of shipping. There were, however, large quantities
of cacao in stock, and the amount consumed
showed a marked advance on previous years, being
61,252 tons.
<SPAN name="page185" id="page185"></SPAN></p>
<p>The Board of Trade Returns for 1919 are as follow:</p>
<h3>CACAO BEANS IMPORTED INTO UNITED KINGDOM.</h3>
<div class="centre">
<table border="0" cellpadding="4" cellspacing="0" summary="">
<tr>
<td align="left"><i>From</i></td><td></td>
</tr>
<tr>
<td align="left">British West Africa</td><td align="right">72,886 tons</td>
</tr>
<tr>
<td align="left">British West Indies</td><td align="right">13,219 tons</td>
</tr>
<tr>
<td align="left">Ecuador</td><td align="right">9,153 tons</td>
</tr>
<tr>
<td align="left">Brazil</td><td align="right">3,665 tons</td>
</tr>
<tr>
<td align="left">Ceylon</td><td align="right">903 tons</td>
</tr>
<tr>
<td align="left">Other Countries</td><td align="right" class="bb">13,820 tons</td>
</tr>
<tr>
<td align="right">Total</td><td align="right" class="bb">113,646 tons</td>
</tr>
<tr>
<td align="right">Home Consumption</td><td align="right">64,613 tons</td>
</tr>
</table></div>
<p>It will be noted that the import of British cacao is
over 75 per cent. of the total.</p>
<p>Before the war about half the cacao imported into
the United Kingdom was grown in British possessions.
During the war more and more British cacao was imported,
and now that a preferential duty of seven
shillings per hundredweight has been given to British
Colonial growths we shall probably see a still higher
percentage of British cacao consumed in the United
Kingdom.</p>
<h3>VALUE OF CACAO BEANS IMPORTED INTO THE UNITED KINGDOM (TO NEAREST £1,000).</h3>
<div class="centre">
<table border="0" cellpadding="4" cellspacing="0" summary="">
<tr>
<td></td><td align="center">Total value of Cacao</td>
<td align="center" colspan="2">From British Possessions.</td>
</tr>
<tr>
<td align="left">Year.</td><td align="center">Beans Imported.</td>
<td align="center"><i>Value.</i></td><td align="center"><i>Per cent.</i></td>
</tr>
<tr>
<td align="left">1913</td><td align="center">�2,199,000</td>
<td align="center">�1,158,000</td><td align="center">52.7</td>
</tr>
<tr>
<td align="left">1914</td><td align="center">�2,439,000</td>
<td align="center">�1,204,000</td><td align="center">49.4</td>
</tr>
<tr>
<td align="left">1915</td><td align="center">�5,747,000</td>
<td align="center">�3,546,000</td><td align="center">61.7</td>
</tr>
<tr>
<td align="left">1916</td><td align="center">�6,498,000</td>
<td align="center">�4,417,000</td><td align="center">68.0</td>
</tr>
<tr>
<td align="left">1917</td><td align="center">�3,498,000</td>
<td align="center">�3,010,000</td><td align="center">86.0</td>
</tr>
<tr>
<td align="left">1918</td><td align="center">�3,040,000</td>
<td align="center">�2,549,000</td><td align="center">83.8</td>
</tr>
<tr>
<td align="left">1919</td><td align="center">�9,207,000</td>
<td align="center">�6,639,000</td><td align="center">72.1</td>
</tr>
</table></div>
<p>That the consumption of cacao is expected to grow
greater yet in the immediate future is reflected in the
prices of raw cacao, which, as soon as they were no
longer fixed by the Government, rose rapidly, thus
Accra cacao rose from 65s. per hundredweight to over
90s. per hundredweight in a few weeks, and now
(January, 1920) stands at 104s. (See diagram <SPAN href="#page113"></SPAN>).
<SPAN name="page186" id="page186"></SPAN></p>
<h3><i>World Consumption.</i></h3>
<p>The world's consumption of cacao is steadily rising.
Before the war the United States, Germany, Holland,
Great Britain, France, and Switzerland were the principal
consumers. Whilst we have increased our consumption,
so that Great Britain now occupies second
place, the United States has outstripped all the other
countries, having doubled its consumption in a few
years, and is now taking almost as much as all the
rest of the world put together. It is thought that since
America has "gone dry" this remarkably large consumption
is likely to be maintained.</p>
<h3>WORLD'S CONSUMPTION OF CACAO BEANS.</h3>
<div class="centre">
<table border="0" cellpadding="4" cellspacing="0" summary="">
<tr>
<td align="center" colspan="5">(to the nearest thousand tons)<br/>1 ton = 1000 kilograms.</td>
</tr>
<tr>
<td class="bb"> </td><td align="center" class="bl bb"><i>Pre-war</i></td>
<td align="center" colspan="2" class="bl bb"><i>War Period</i></td>
<td align="center" class="bl bb"><i>Post-war</i></td>
</tr>
<tr>
<td align="left">Country.</td><td align="right" class="bl">1913.<br/>Tons.</td>
<td align="right" class="bl">Average of<br/>1914, 5, 6,<br/>&. 7. Tons.</td>
<td align="right" class="bl">1918.<br/>Tons.</td><td align="right" class="bl">1919.<br/>Tons.</td>
</tr>
<tr>
<td align="left">U.S.A.</td><td align="right" class="bl">68,000</td>
<td align="right" class="bl">103,000</td><td align="right" class="bl">145,000</td>
<td align="right" class="bl">145,000</td>
</tr>
<tr>
<td align="left">Germany</td><td align="right" class="bl">51,000</td>
<td align="right" class="bl">28,000</td><td align="right" class="bl">?</td>
<td align="right" class="bl">13,000</td>
</tr>
<tr>
<td align="left">Holland</td><td align="right" class="bl">30,000</td>
<td align="right" class="bl">25,000</td><td align="right" class="bl">2,000</td>
<td align="right" class="bl">39,000</td>
</tr>
<tr>
<td align="left">Great Britain</td><td align="right" class="bl">28,000</td>
<td align="right" class="bl">41,000</td><td align="right" class="bl">62,000</td>
<td align="right" class="bl">66,000</td>
</tr>
<tr>
<td align="left">France</td><td align="right" class="bl">28,000</td>
<td align="right" class="bl">35,000</td><td align="right" class="bl">39,000</td>
<td align="right" class="bl">46,000</td>
</tr>
<tr>
<td align="left">Switzerland</td><td align="right" class="bl">10,000</td>
<td align="right" class="bl">14,000</td><td align="right" class="bl">18,000</td>
<td align="right" class="bl">21,000</td>
</tr>
<tr>
<td align="left">Austria</td><td align="right" class="bl">7,000</td>
<td align="right" class="bl">2,000</td><td align="right" class="bl">?</td>
<td align="right" class="bl">2,000</td>
</tr>
<tr>
<td align="left">Belgium</td><td align="right" class="bl">6,000</td>
<td align="right" class="bl">1,000</td><td align="right" class="bl">1,000</td>
<td align="right" class="bl">8,000</td>
</tr>
<tr>
<td align="left">Spain</td><td align="right" class="bl">6,000</td>
<td align="right" class="bl">7,000</td><td align="right" class="bl">6,000</td>
<td align="right" class="bl">8,000</td>
</tr>
<tr>
<td align="left">Russia</td><td align="right" class="bl">5,000</td>
<td align="right" class="bl">4,000</td><td align="right" class="bl">?</td>
<td align="right" class="bl">?</td>
</tr>
<tr>
<td align="left">Canada</td><td align="right" class="bl">3,000</td>
<td align="right" class="bl">4,000</td><td align="right" class="bl">9,000</td>
<td align="right" class="bl">?</td>
</tr>
<tr>
<td align="left">Italy</td><td align="right" class="bl">2,000</td>
<td align="right" class="bl">5,000</td><td align="right" class="bl">6,000</td>
<td align="right" class="bl">6,000</td>
</tr>
<tr>
<td align="left">Denmark</td><td align="right" class="bl">2,000</td>
<td align="right" class="bl">2,000</td><td align="right" class="bl">2,000</td>
<td align="right" class="bl">?</td>
</tr>
<tr>
<td align="left">Sweden</td><td align="right" class="bl">1,000</td>
<td align="right" class="bl">2,000</td><td align="right" class="bl">2,000</td>
<td align="right" class="bl">?</td>
</tr>
<tr>
<td align="left">Norway</td><td align="right" class="bl">1,000</td>
<td align="right" class="bl">2,000</td><td align="right" class="bl">2,000</td>
<td align="right" class="bl">?</td>
</tr>
<tr>
<td align="left" class="bb">Other countries (estimated)</td>
<td align="right" class="bl bb">5,000</td><td align="right" class="bl bb">8,000</td>
<td align="right" class="bl bb">11,000</td><td align="right" class="bl bb">26,000</td>
</tr>
<tr>
<td align="right">Total</td><td align="right" class="bl">252,000</td>
<td align="right" class="bl">283,000</td><td align="right" class="bl">305,000</td>
<td align="right" class="bl">380,000</td>
</tr>
</table></div>
<p>The above figures are compiled chiefly from Mr.
Theo. Vasmer's reports. The <i>Gordian</i> estimates that
<SPAN name="page187" id="page187"></SPAN>
the world's consumption in 1918 was 314,882 tons.
In several of our larger colonies and in at least one
European country there is obviously ample room for
increase in the consumption. When one considers the
great population of Russia, four to five thousand tons
per annum is a very small amount to consume. It is
pleasant to think of cocoa being drunk in the icebound
North of Russia—it brings to mind so picturesque
a contrast: cacao, grown amongst the richly-coloured
flora of the tropics, consumed in a land that is white
with cold. When Russia has reached a more stable
condition we shall doubtless see a rapid expansion in
the cacao consumption.</p>
<div class="centre">
<SPAN name="image100" id="image100"></SPAN>
<SPAN href="images/image100.jpg">
<ANTIMG class="noborder" src="images/image100_thumb.jpg" alt="CACAO PODS, LEAVES AND FLOWERS. Reproduced by permission of Messrs. Fry & Sons, Ltd., Bristol." title="CACAO PODS, LEAVES AND FLOWERS. Reproduced by permission of Messrs. Fry & Sons, Ltd., Bristol." /></SPAN>
<p class="caption">
CACAO PODS, LEAVES AND FLOWERS.<br/>
Reproduced by permission of Messrs. Fry & Sons, Ltd., Bristol.</p>
</div>
<div style="break-after:column;"></div><br />