chagrin chagrin /ʃəˈgrɪn/

noun

1. () Strong feelings of embarrassment  ( mortification , chagrin , humiliation )
   strong feelings of embarrassment
     He felt a deep sense of chagrin when he realized he had forgotten his own birthday.
   He felt a deep sense of chagrin when he realized he had forgotten his own birthday.
   

verb

1. Cause to feel shame; hurt the pride of  ( abase , chagrin , mortify , humble , humiliate )
   cause to feel shame; hurt the pride of
    He humiliated his colleague by criticising him in front of the boss
   He humiliated his colleague by criticising him in front of the boss